These a free tracking tools as written by @sharpiesusan from Newell Rubbermaid.

EMAIL & RSS ALERTS Google alerts, Yahoo alerts, Google blog search, Yahoo Pipes, TRENDS MONITOR BlogPulse, Google Trends, Compete, SOCIAL MEDIA SEARCH ENGINES Serph, Keotag, OTHER Twitter, Tweetscan, Particls, COMMENTS TRACKING Commentful, coComment, co.mments, Mycomments, FORUM TRACKING Big Boards, Board Reader,  Boradtracker, Twins, Yuku Find

At SMBMSP 13, we also talked about:

CoTweeet (in beta), ConnectTweet (in alpha), Spy, and Retweetradar

You don't want to miss the Social Media Explorer posts "Quick 'n Dirty Social Media Monitoring Guides" by Kat French that review some free and pay monitoring services.  This one first from February provides coaching on setting up a monitoring system.

The next post from this month is an "Intermediate Guide."

Feel free to add more in comments.