The Minnesota affiliate for the Susan G. Komen Foundation recognized the potential benefit to participate in some social networking spaces.  I feel fortunate to be helping them step into this world and really beleive that putting a more personal face on the Twin Cities Race for the Cure.

“In many cases, your workers are your market. Come out of the bunker once in a while and see what they're up to – it could be your future. Sometime soon, companies will have to open up significant portions of their intranets while still protecting their few genuine secrets in order to create relationships with the market rather than barriers against them. Otherwise they're saying in effect, 'We know everything we need to know. Why would should we look beyond our own borders?' That's just plain wrong and everybody knows it - especially your workers and your customers. Companies that

In follow-up to a previous post, The Cost of Doing Nothing, companies should consider the rewards for doing something with regard to social media and social technology.

In today's business, companies feel compelled to survey, test, survey and retest before delving into any new product or process. Companies perform due diligence on every front before trying. Trying blindly is scary. Trying without the ability to mimic the success of predecessors or previous experience is too risky for the principals and the stock holders.