Omnicom Group is said to be preparing for massive layoffs, with about 3,500 of its 70,000 workers getting the boot, MediaBuyerPlanner reports. BBDO, Chrysler's agency, is expected to be the...

The Network Advertising Initiative (NAI), composed of top US web companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network, released a code of conduct for behavioral ads. The NAI acts...

Ad Networks and Analytics: Ad platform Panache is delivering its billionth in-video ad this month. Ad insertions rose 850% from 2007, Panache said, due to an increase in major networks and...

Though they invest heavily in building an online presence, 59% of small businesses with websites don't currently use paid search marketing. And of those, 90% never even attempted it, according to a...

Unofficial Facebook blog AllFacebook launched a demographic widget that enables marketers to review comparative Facebook statistics in charts format. Variables for up to three countries, genders and...

Despite their later migration to the web, women in their 40s go online in more purposeful ways than younger peers. They are also more likely to shop online, post product reviews, do product research...

Omniture now measures apps on iPhone in its SiteCatalyst Offering. The subtool, App Measurement for iPhone, tracks ad clicks, purchases and pageviews — all in real-time, reports ClickZ. Apple...

Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy's, and Kohl's as favorites, according to a survey conducted for the NRF's Retail Advertising...

The start of the holiday shopping season propelled several Retail site categories to double-digit traffic gains in November and sent droves of shoppers to coupon sites, according to the monthly...

News websites need to pull as much as 200 million page views or more per month, in order to be of utmost interest to advertisers, according to a new report. "Based on our research, the conversation...

Mediaplex, a subsidiary of ValueClick, is launching a suite of Dynamic Behavioral Targeting tools. The offering lets clients tie available inventory to currently-running promotions. It...

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for...

40% of adult texters (aged 18-55) that are in a relationship or dating believe text messaging plays a significant or very significant role in their relationships. And nearly one-third say their...

Google has begun selling its AdSense for Domains product to US-based publishers. The program — formerly known as Domain Park — enables advertisers to embed ads on "parked domains," — URLs that have...

Outlook for the media and entertainment industry is especially gloomy for 2009. It will be fueled by recession, the combined effect of local and national ad weakness, a broad weakness across all...

Monetizing YouTube has been a "top company priority" for Google, as one initiative after another has been introduced to bait advertisers in hopes of making back the $1.6 billion it shelled out for...

Digitas announced plans to lay off approximately 70 of 2,100 US-based employees, citing reduced client budgets. Non-US employees will not be affected. "We have redeployed talent wherever possible,...

An overwhelming majority (87%) of moms plan to cut spend this holiday season. 27% say they will scale back on gifts for the adults in their lives, while spending the same amount as they have in the...

NBC Universal — co-owner of video site Hulu.com and ad gatekeeper of this year's Beijing Olympics — is undergoing a restructuring at its studio and programming divisions. Angela Bromstad, most...

Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth. Earlier this week...