What Comes Next?

Wed, 11/18/2009 - 8:31pm — cam

Behind the Firewall Chat – Summary & Commentary

Fri, 07/17/2009 - 12:22pm — cam

Last night was the third installment of #behindthefirewall chat on Twitter. I had to miss it, reluctantly. If you are not familiar with it, this chat is geared toward those interested in the use of social technologies and social media inside an organization. Some of the regular attendees are practitioners, strategists, and leaders in the implementation and use of enterprise social media tools.

The organizer, Arik Hanson (@arikhanson) was gracious enough to agree to my recapping of last night's conversation and offer my own perspective. Now I'm laughing at myself for suggesting this idea. I'm reading through the thread. The group covered a lot of ground in 60 minutes.

The starting topic last night was about metrics. “What are [organizations] doing to measure success internally? What does success even look like?” via @arikhanson. In my opinion, GREAT subject.

Ning for Dummies

Fri, 06/19/2009 - 2:03pm — cam

Last Winter, I began discussing the idea of creating a new community for the Susan G. Komen for the Cure Minnesota chapter. The need was clear. Nearly 45,000 participants and volunteers descend on Mall of America in Bloomington, Minnesota each Mother's Day to show their passion for the promotion of breast health and for finding a breast cancer cure. There is an intense energy in the air that builds during the weeks leading up to the event.

That top-of-mind awareness wanes quickly following the event. The idea of creating a vibrant online community might serve to extend that energy throughout the year.

Importance is Established. Relevance is missing.

Thu, 05/07/2009 - 1:08pm — cam

Robin Bordoli of Headmix invited me to join him in New Orleans early this week for a part of the ACCM 2009 Conference . Headmix was there as a sponsor of the Strategic Advisory Board reception. During this event, Direct Marketing Association (DMA) VP of Catalog & Multi-Channel Merchant Segments, Neil O'Keefe, announced the formation of the DMA's first social media advisory council. Robin, along with Peter Daboll of Bunchball and Sev Maynard of Cooperative Labs are the first council members.

The session held yesterday provided a glimpse into how the DMA members are thinking about social media, and how it may benefit their business (now and future).  It was my observation that the idea of social media (while not being employed regularly) has been on the minds of these business leaders. Reaction from the participants ran the gamut.

Digital Media Isn't Mass Media for Cheap

Wed, 05/06/2009 - 3:26pm — cam

This SlideShare presentation created by Bud Caddell of Undercurrent last month is a great illustration of the conversations that might be taking place repeatedly during business marketing meetings.  It has some great quotables. 

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